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- 5
Things That Make Your Site Invisible on the Web
- Improve Your Web Site's Reputation
- How to Choose an SEO Consultant
- Can you Trust Your SEO Consultant?
- 10 Signs Your SEO Consultant Is a Quack |
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We can deliver targeted traffic to your web site!
See how search engine positioning is
the most effective web site
marketing strategy to drive business to your web site!
Your web site exists to drive customers to your business. But
customers who can't find your web site are lost customers! And if a
potential customer can't find your web site in the first 10-20
matches in a search engine, they give up.
You may have a banner listing in a general directory somewhere.
Isn't that enough web site marketing? No! |
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Search Engines Are Important to You
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Someone who comes to your web site from a search
engine is 50-80 times more likely to become a customer because
they were specifically looking for your product or services.
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The most effective way of
generating web site traffic is through search engines.
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Search engines create more awareness about web
sites than all advertising combined including banners,
newspapers, TV, and radio. (IMT Strategies, a division of The
Meta Group)
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On an average day, web users report searching
the Internet (57%) and looking for product information (46%) --
more than any other activity except email. (Statistical
Research, Inc., February 17, 2000)
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Internet users ranked searching as their most
important activity, giving it a 9.1 on a 10-point scale. The
next most important activity ranked only 6.3 (Jupiter Research,
1999)
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The single most highly rated web site
promotional method as voted by webmasters is
search engine
optimization (Active Media Research)
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NPD Group, which specialized in consumer
purchasing and behavior, tested the impact of banner ads, search
listings and banner tiles (small square banners) across a
variety of sites. Among other things, they found that natural
(or organic) search listings outscore banner ads by 2 to 1 in
regard to click-throughs.
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The Wall Street Journal said flatly in a
headline, "Search
Engine Marketing Will Boost Your Business".
Search Engine Optimization Makes the
Difference
Some web site owners still cling to the notion that
if they just have a web site, visitors will come. But if no action
is taken to ensure visibility in the search engines, people can't
find your web site. It might as well be a billboard in the woods.
Web site optimization can mean the
difference between the second position on the first page
of search engines and the first position on the 10th
page.
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BtoB magazine, March 11, 2002.
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With our help in gaining high rankings in the most
important search engines, we can make your "billboard" among the
highest and brightest out there.
Rank Magic, a division of Treloar Associates, Can
Improve Your Visibility in Search Engines
Here's some of what we can do for you:
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Help you identify
the most effective keywords
that people will use to search for your web site - the "money
keywords"
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Report to you on which of the
major search engines have
your web site indexed and exactly where you place among
all the sites found when people search for your keywords
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Analyze your site and
recommend actions to make
your site appear higher in the rankings for those keywords
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Help you implement those actions
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Submit your optimized web site pages to the
major search engines
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Improve your web site's rankings by increasing
your reputation, based on link popularity
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Report monthly on your
link popularity and how
it compares to your competitors
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Report on the progress of improving your
rankings periodically and, if necessary, re-evaluate actions to
further optimize your positioning in the search engines
And for more
(lots more!) about
internet marketing and search engine optimization, visit
Rank Magic's own web site
and its SEO
Blog.
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| Customers
who find my web site on the Internet have usually been to
several of my competitors' web sites. They tell me that my
site is the best! They say it has good
information and is easy to follow, and it gives them
confidence in my professionalism. Thanks for really helping
my business grow!
John Emmons
American Bath Resurfacing
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