We can deliver targeted traffic to your web site!
See how search engine positioning is the most effective web site marketing strategy to drive business to your web site!
Your web site exists to drive customers to your business. But customers who can't find your web site are lost customers! And if a potential customer can't find your web site in the first 10-20 matches in a search engine, they give up.
You may have a banner listing in a general directory somewhere. Isn't that enough web site marketing? No!
Search Engines are Important to You
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Someone who comes to your web site from a search engine is 50-80 times more likely to become a customer because they were specifically looking for your product or services.
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The most effective way of generating web site traffic is through search engines. (http://webcmo.com) [Sorry, but as of February, 2006, that site appears to be down.]
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Search engines create more awareness about web sites than all advertising combined including banners, newspapers, TV, and radio. (IMT Strategies, a division of the Meta Group, February, 2000)
On an average day, web users report searching the Internet (57%) and looking for product information (46%) -- more than any other activity except email. (Statistical Research, Inc., February 17, 2000)
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Internet users ranked searching as their most important activity, giving it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3 (Jupiter Research, 1999)
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The single most highly rated web site promotional method as voted by webmasters is search engine positioning (September, 1999, Active Media Research)
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NPD Group, which specialized in consumer purchasing and behavior, tested the impact of banner ads, search listings and banner tiles (small square banners) across a variety of sites. Among other things, they found that search listings outscore banner ads by 2 to 1 in regard to click-throughs.
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The Wall Street Journal says in a headline, "Search Engine Marketing Will Boost Your Business". (August 19, 2002)
Search Engine Positioning Makes the Difference
Some web site owners still cling to the notion that if they have a web site, visitors will come. But if no action is taken to ensure visibility in the major search engines, people can't find the web site. It might as well be a billboard in the woods.
Web site optimization can mean the difference between the second position on the first page of search engines and the first position on the 10th page. |
BtoB magazine, March 11, 2002. |
With our help in gaining optimal search engine positioning in the most important search engines, we can make your "billboard" among the highest and brightest out there.
Rank Magic, a division of Treloar Associates Can Optimize Your Position in Search Engines
Here's some of what we can do for you:
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Help you identify the most effective keywords that people will use to search for your web site
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Report to you on which of the major search engines have your web site indexed
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Report to you on where you place among all the sites found when people search on your keywords
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Analyze your site and recommend actions to make your site appear higher in the rankings on those keywords
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Help you implement those actions
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Submit your optimized web site pages to the major search engines
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Report on the progress of improving your rankings periodically and, if necessary, re-evaluate actions to further optimize your positioning in the search engines
Since every web site has unique needs, we cannot quote fixed prices here. Please send us an email or call us to inquire about how we can improve your search engine positioning at the most reasonable cost.
And for more (lots more!) about internet marketing and search engine optimization, visit Rank Magic's own web site.
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See our recent article, Make Your Web Site Pay Off in the web site of the New Jersey Small Business Development Centers. |
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See our article, Don't Fire Your Web Site! from Business Technology Today, a publication of the Morris County Chamber of Commerce. |
